@katieclark0 on Growing a Jewelry Brand: Leveraging a Loyal IG + TikTok Following of 566K+
Description
In this episode of the #BRANDBOSSES podcast, host Jamie Tjornehoj sits down with Katie Clark, founder of Katie Clark Co., to explore what it takes to build a product-based business rooted in quality and purpose. What started as a 9-5 creative passion has grown into a recognizable jewelry brand, supported by a loyal online audience and a deep commitment to intentional craftsmanship. With 97.2K followers on Instagram and a massive 567.3K on TikTok, Katie has built more than a business; she’s fostered a community that shares in her love for meaningful design and honest storytelling.
This episode is a must-listen for
Entrepreneurs looking to build a business rooted in purpose
Product-based founders navigating supplier relationships
Business owners’s looking for a way to balance the mental load of their business, family, and other commitments
Katie opens up about the early challenges of sourcing reliable materials, why she’s committed to quality over trends, and how her values have shaped her brand. Join us as we explore Katie’s story of how she maintains authenticity in an influencer-heavy space and her process for designing custom pieces that tell a story.
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