Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast
First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)
You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.
Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.
In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.
 Should You Take a Holiday Break? (We Are)
 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love
 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor
 How to Market a Podcast: 7 Ways to Get More Listeners
 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity
 The Six Stages of Creating Fearlessly
 Now What? 7 Important Steps to Take Right After You Launch
 22 Tips to Help You Avoid Costly Mistakes With Your Email List
 Common Podcast Listener Pet Peeves to Avoid At All Costs
 23+ Ways to Earn Profit From Your Podcast
 A 7-Step Plan for Changing the World With Your Best Ideas
 Behind the Scenes of Our Recent Community Launch
 A 4-Part Framework for Getting Your Positioning Right
 How to Name Your Podcast for Maximum Listener Attraction