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[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand
Description
In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam.
Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication.
Listeners are introduced to the concept of brand personality, including the value of brand archetypes inspired by Carl Jung. Real-world applications are highlighted through examples like a successful quiz tool used to identify brand pathways, illustrating how such tools can drive engagement and business growth.
The episode also explores differentiating one's brand in competitive industries by creating unique emotional connections with clients and effectively leveraging platforms like websites and social media to express brand identity and build trust.
Kaye gives listeners actionable tips on:
- 00:00 Introduction to Podcast Monetization
- 01:11 The Importance of Emotional Connection
- 02:35 Responding to Skeptics
- 05:48 Finding Your Brand's Personality
- 06:03 Using Brand Archetypes
- 06:57 The Power of Quizzes
- 08:59 Applying Brand Personality in Practice
- 11:38 Expressing Your Brand
Connect with Kaye here:
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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