We all love a good story, don’t we? It’s a way to connect as human beings and make emotional bonds. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Rob Stenberg, Story Seeker and author about the importance of storytelling, all the benefits it can bring to your business, and how to do it right.

Rob is a keynote speaker, author, coach, and Story Seeker with more than 30 years of experience. He is the owner of Stenberg & Associates Sales & Leadership Academy–where sales and leadership development combine with human connection training to provide keynote speeches, workshops, and events–and co-founder of STORYseekers. He loves working with sales and marketing teams to build customer hero stories that establish trust and rapport with prospects in a few minutes.

There are so many arguments for storytelling, but the most convincing one is that storytelling helps you make an emotional connection. Because people make decisions emotionally and justify them logically, if you don't establish an emotional connection with potential customers they're less likely to buy from you, which means there's a huge opportunity cost of not using stories in your marketing!

Among other things, Rob and Steve discussed:

• Robs’ backstory
• The myths of salespeople 
• The process of story tending and why is it so useful 
• What storytelling is exactly 
• Why storytelling is so important
• How to be a good storyteller 
• The importance of brand storytelling
• The benefits of internal storytelling

You can learn more about Rob here:

Follow Rob on LinkedIn

Learn more about STORYseekers here:

https://www.customerheroselling.com/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

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