DiscoverSchwab Network‘Life Stages are Evolving’: Massive Shifts in Gen-Z Consumer Behavior
‘Life Stages are Evolving’: Massive Shifts in Gen-Z Consumer Behavior

‘Life Stages are Evolving’: Massive Shifts in Gen-Z Consumer Behavior

Update: 2024-12-20
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Eddie Yoon discusses the current environment for U.S. consumers, noting major differences between generations’ spending. “The companies that continue to innovate” will do great, while those who don’t will “go out of business or be consolidated.” He emphasizes a shift in “how life stages are evolving”, with the traditional path no longer working due to higher inflation and A.I. risks to jobs “destroying” the worth of college for younger people, which in turn pushes them away from bigger purchases and into “spending for today.




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‘Life Stages are Evolving’: Massive Shifts in Gen-Z Consumer Behavior

‘Life Stages are Evolving’: Massive Shifts in Gen-Z Consumer Behavior

Schwab Network