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‘Try before you buy’: Why online channels can provide a boom for fragrance sales - All Good Scents
‘Try before you buy’: Why online channels can provide a boom for fragrance sales - All Good Scents
Update: 2022-05-10
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Innovations such as ‘try before you buy’ perfume samples mean that online retail can provide a better customer experience and sales channel than brick and mortar stores, according to the founder of Indian direct-to-consumer (DTC) fragrance house All Good Scents.
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