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PODCAST – What men want: Co-founder of Shakeup Cosmetics on why we’re finally ‘on the cusp’ of the male beauty boom
PODCAST – What men want: Co-founder of Shakeup Cosmetics on why we’re finally ‘on the cusp’ of the male beauty boom
Update: 2021-07-09
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On this episode of Indie Pioneers, we’re chatting with Jake Xu, the co-founder of male beauty brand Shakeup Cosmetics about the intricacies of the men’s cosmetics category, and how it has been influenced in recent years by social media, pop culture and the pandemic.
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