“Why Is It So Expensive?” How to Educate Clients on Pricing and Process
Description
One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.
In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.
And when objections come up? We talk about how to handle them with clarity and grace - whether it’s explaining your fee structure or responding when a client says, “That’s too expensive for us.”
THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡
Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.
RESOURCES WE MENTION:
- s01e06: Fee negotiation and money discussions
- s02e05: The Art of Upselling and Negotiation
- s02e06: How to Position Your Photography Services
Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.
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