![🇺🇸 [TEASER] She Made the World’s Coolest Non-Alcoholic Drink - GHIA (Mélanie Masarin)](https://s3.castbox.fm/37/40/53/7fd4ca5a505cb89536c2a0bcff460a0adb_scaled_v1_400.jpg "🇺🇸 [TEASER] She Made the World’s Coolest Non-Alcoholic Drink - GHIA (Mélanie Masarin)")
🇺🇸 [TEASER] She Made the World’s Coolest Non-Alcoholic Drink - GHIA (Mélanie Masarin)
Update: 2025-10-31
Description
She Made the World’s Coolest Non-Alcoholic Drink
Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.
In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.
A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.
Hosted on Acast. See acast.com/privacy for more information.
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