🇺🇸 GHIA (Mélanie Masarin) - She Made the World’s Coolest Non-Alcoholic Drink
Update: 2025-11-03
Description
She Made the World’s Coolest Non-Alcoholic Drink
Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.
In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.
A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
![[TEASER] 🇺🇸 SUMMER FRIDAYS - Marianna Hewitt : Shaping Beauty Through Story and Soul](https://assets.pippa.io/shows/682c301061ce852142152376/1763112420612-bf625070-d4b3-4ea4-b66e-a60759c71708.jpeg "[TEASER] 🇺🇸 SUMMER FRIDAYS - Marianna Hewitt : Shaping Beauty Through Story and Soul")
![[TEASER] 🇺🇸 VIOLETTE_FR : How Violette Serrat Is Rewriting the Rules of Beauty](https://assets.pippa.io/shows/682c301061ce852142152376/1762538819700-c9fd99c0-0bb2-422a-b877-d230153cb3d9.jpeg "[TEASER] 🇺🇸 VIOLETTE_FR : How Violette Serrat Is Rewriting the Rules of Beauty")
![🇫🇷 [TEASER] : Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)](https://s3.castbox.fm/1c/f7/96/c67f7f8368a9dfe95245b47e8928654b20_scaled_v1_400.jpg "🇫🇷 [TEASER] : Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)")
![🇺🇸 [TEASER] Maybelline NYC: Reinventing an Icon, One Bold Move at a Time (Trisha Ayyagari - Global Brand President)](https://assets.pippa.io/shows/682c301061ce852142152376/1758836752793-70924614-6244-4f8e-9612-7e57741404b6.jpeg "🇺🇸 [TEASER] Maybelline NYC: Reinventing an Icon, One Bold Move at a Time (Trisha Ayyagari - Global Brand President)")
![🇺🇸 [CLIP] How MERIT Beauty Is Quietly Winning the Luxury War (Aïla Morin / CMO)](https://assets.pippa.io/shows/682c301061ce852142152376/1757944903944-61e52b7b-2848-4f77-b0ee-3e9404f9a6f8.jpeg "🇺🇸 [CLIP] How MERIT Beauty Is Quietly Winning the Luxury War (Aïla Morin / CMO)")
Download from Google Play
Download from App Store
United States00:00
00:00
x
