DiscoverIngredipedia🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀
🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

Update: 2025-11-16
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Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere?

[1.19] Why is it so prolific? 
[9.00] Icon status? Or not?

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🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

Ben Birchall & Emily Naismith