🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
Description
Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.
In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success.
KEY HIGHLIGHTS
🗒 DieNo Games’ strategy for identifying underserved audiences and matching them with proven game mechanics.
📈 The company conducted A/B tests to compare traditional car game mechanics with merge mechanics, revealing a surprising preference for the merge variant.
🔐 Data from Sensor Tower guided the decision to focus on the car fantasy, identifying a market without dominant players.
✂️ DieNo Games used Solsthen to compare merge and car audiences, gaining insights into preferences, pain points, and spending habits.
🔍 Insights were documented and continuously used to guide feature development and modifications, ensuring alignment with the target audience’s preferences.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/merge-audience-rashad-hasanli/
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