DiscoverThe Mobile User Acquisition Show💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨
💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

Update: 2024-10-23
Share

Description

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.


Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

Shamanth Rao