π΅οΈββοΈπ¬User Research for Marketers
Update: 2022-02-24
Description
A marketing/business strategy should always start with understanding the audience.
Enter: user research.
But itβs not an easy task and as a marketer or a startup, you donβt always have the resources to hire a professional user researcher. Thatβs why I am travelling to Vienna to learn from Tina LiΔkova some of the basics of User Research that any marketer can learn from.
During this event, we will cover important topics such as:
π΅οΈββοΈ A user research framework to follow
π¨ The art of asking questions
πΌ Understanding and framing the problem
π¬ Idea testing and usability testing
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