DiscoverPrague Marketing Meetup10-steps Framework for a Data-Driven Branding Campaign
10-steps Framework for a Data-Driven Branding Campaign

10-steps Framework for a Data-Driven Branding Campaign

Update: 2021-07-13
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Description

Branding Campaigns. Not Performance. With Data.


In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.


Honza will cover points such as:


✔️ Identifying market potential

✔️ Conducting market research

✔️ Viewability, Ad frequency, and causal impact

✔️ A list of all the tools he uses to apply this framework

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10-steps Framework for a Data-Driven Branding Campaign

10-steps Framework for a Data-Driven Branding Campaign

Leo Alshafei