10-steps Framework for a Data-Driven Branding Campaign
Update: 2021-07-13
Description
Branding Campaigns. Not Performance. With Data.
In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.
Honza will cover points such as:
✔️ Identifying market potential
✔️ Conducting market research
✔️ Viewability, Ad frequency, and causal impact
✔️ A list of all the tools he uses to apply this framework
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