No, your product is not that unique. The competition is quite fierce. No matter what industry you’re in.

Social Selling is one strategy that can help you stand out.

And no, it’s not about selling! At least not in the sense of selling a product or a service. It’s rather about selling the brand. In other words: building the brand’s top-of-mind awareness that drives sales.

To learn how to get started with Social Selling, Leo Alshafei went to Warsaw to learn from Ewa Agata Balazinska and Jakub Lebuda. Since 2017, their agency, Clipatize, has designed, implemented, and managed social selling programs to help B2B clients generate opportunities, close more deals, and build brand preference.

In this episode, we are going to discuss:

❌ What social selling is and what it isn’t

✔ The four pillars of social selling

✏️ What makes great social selling content

🧐 Most common social selling pitfalls