'Be remarkable or be forgotten': John McGrath on winning in a changing market
Description
In this episode of the REB Podcast, editor Liam Garman sits down with McGrath Estate Agents' founder, managing director, and CEO, John McGrath, for a rare deep dive into what separates good agents from truly remarkable ones – and why the next few years will reshape real estate as we know it.
McGrath reflects on four decades in the industry, unpacking the leadership philosophies, cultural frameworks, and personal disciplines that have shaped one of Australia's most influential real estate brands.
He explains why remarkability remains the ultimate differentiator, how leaders can clear and create energy within teams, and why reinvention is no longer optional for agents who want longevity.
The conversation tackles the sector's biggest trust challenges head-on – from the underquoting culture to the real impact of misinformation – and McGrath makes a compelling case for integrity as a non-negotiable competitive advantage.
McGrath also explores the rapid evolution of technology, warning that agents who resist artificial intelligence (AI) risk being left behind. He outlines how digital tools, automation, and emerging AI capabilities will supercharge service delivery, elevate client experience, and streamline business operations.
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