REB Business Empowerment Showcase: Scaling success: How LJ Hooker is transforming growth through brand, technology, and intentional leadership
Description
In this episode of the REB Business Empowerment Showcase, editor Liam Garman is joined by two guests from LJ Hooker: Stephan Gervois, General Manager of Marketing, and Jarita Rayasam, Head of Growth. Together, they explore how the network is transforming its brand and sharpening its growth strategy.
Gervois breaks down LJ Hooker's major modernisation program, which has relaunched the brand, rebuilt its marketing tech stack, and driven a 105 per cent increase in lead generation. With competition intensifying and costs rising, he explains why automation and a unified marketing ecosystem are essential for agents looking to nurture leads and stay profitable.
The discussion also dives into the changing compliance landscape, with Gervois urging businesses to prepare now for anti-money laundering and counter-terrorism financing (AML/CTF) reforms coming into effect next year.
Rayasam highlights the shift toward intentional, sustainable growth, with principals focusing on succession planning, leadership support and joining networks that offer genuine collaboration. She outlines how LJ Hooker's tech, tools and culture help agents build businesses that scale beyond the individual.
The episode closes with a look at why alignment, support and modern systems are becoming the key drivers of long-term success in real estate.
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