'Marketing Draws Shockingly Mediocre Talent Today' | WiredIn #24 | Karthik Srinivasan & Ashok Lalla
Description
This week on WiredIn, I’m joined by Ashok Lalla and Karthik Srinivasan, two of the sharpest minds in advertising and communications in India. These gentlemen have got decades of experience spanning agencies, in-house leadership, and consulting. That breadth of experience gives them a unique perspective on where the industry is headed. In this episode, we dive into some of the biggest challenges shaping marketing today–from the talent crisis in advertising to the ways in which agencies have devalued themselves in their relationship with clients.Here are some of the other things we got around to discussing in our 3-hour conversation:
- The changing dynamics of marketing & advertising: Why agencies today are often treated as vendors rather than strategic partners, and how this shift is reshaping the industry.
- The role of personal branding vs. influencer marketing: Understanding the distinction between real influence and visibility, and why many founders unknowingly market to investors rather than consumers.
- How brands can move beyond short-term tactics: Why marketing leaders should focus on long-term brand-building rather than optimizing for immediate performance metrics.
If you want to understand the future of advertising and marketing beyond just trends and tactics, you don’t want to miss this one.
United States
