Discover9x90(#55) Access You Can’t Buy: The Distressed Asset Gold Rush Has Hit CRE & Here’s How Heritage Silently & Patiently Prepped to Win 9×90™
(#55) Access You Can’t Buy: The Distressed Asset Gold Rush Has Hit CRE & Here’s How Heritage Silently & Patiently Prepped to Win 9×90™

(#55) Access You Can’t Buy: The Distressed Asset Gold Rush Has Hit CRE & Here’s How Heritage Silently & Patiently Prepped to Win 9×90™

Update: 2025-08-15
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About this episode

The commercial real estate market is echoing the seismic shifts of 2008—but this time, Heritage is positioned to capitalize on it. Distressed assets are quietly flooding into the backrooms where the best deals are closed before most even know that the asset has changed owners. Borrowers hitting financial walls are calling their favorite silent fixers, the Heritage REF team. As construction projects stall, and refinancing collapses under the weight of elevated interest rates, the Heritage team has been patiently waiting for their moment to swoop in as the White Knight.

Where others see chaos, Heritage sees the clearest buying opportunity since the fire-sale that followed 2008.

The deals that matter in this cycle will not be found on public listings. They live in quiet boardroom conversations between lenders and trusted operators.

Heritage is already in those rooms.

Eric Brody outlined the three primary profit centers Heritage is targeting in today’s environment:

  1. Rescue Capital
  2. Distressed Debt Acquisitions
  3. Foreclosure & Asset Takeovers


⚖️ Legal Disclaimer

All opinions expressed by the guests are their own. 9×90™ and its affiliates do not endorse or guarantee any specific outcomes discussed in this episode. This podcast is for informational and entertainment purposes only and does not constitute financial, legal, or investment advice. Listeners should conduct their own due diligence and consult with professional advisors before making any investment or business decisions. Nothing discussed in this episode constitutes an offer to sell, or a solicitation of an offer to buy, any securities. Any such offer or solicitation will be made only through official offering documents and to qualified, accredited investors, in accordance with applicable securities laws. The views expressed by guests are their own and do not necessarily reflect those of the host or 9×90™.

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(#55) Access You Can’t Buy: The Distressed Asset Gold Rush Has Hit CRE & Here’s How Heritage Silently & Patiently Prepped to Win 9×90™

(#55) Access You Can’t Buy: The Distressed Asset Gold Rush Has Hit CRE & Here’s How Heritage Silently & Patiently Prepped to Win 9×90™

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