# 99 Keeping the Coffee boom going.
Description
What is the problem ?
Coffee production and exports have boomed in Vietnam . The issue is to keep the boom going.
What is the solution ?
Doing much the same things that contributed to the boom
in the first place. Organising farmers, supporting them with information and working with buyers
What is the evidence?
In Vietnam farmers have options to hold on to their crops
What is the caveat?
The futures market could increase price volatility
What should organisations do ?
Companies should secure supplies from farmers
Sections
Section 1: First 10 minutes : Getting to know Apurva.
Section 2: Next 35 minutes: about coffee industry in Vietnam, how it has grown and how it is managing.
Host:
Sanjoy Sanyal, Founder Regain Paradise, New Ventures
www.regainparadise.org
Guest:
Apurva Manek
Veteran coffee trader from Southeast Asia
https://www.linkedin.com/in/apurva-manek-44774b52/
21st July, 2025
United States
