As promised, just two weeks after releasing our first episode of the Think Bigger Podcast, we’re back with episode two! I’m excited to say we have another jam-packed show full of automotive digital marketing insights and information that you can use today.

So let’s stop talking about and let’s get right to the show. Are you ready to upgrade your digital marketing game? Let’s go!

Listen to Episode 002

On Episode 002 of the Think Bigger Podcast, I’m being joined by Global Adventurer, Best Selling Author, and SEO Expert: Danny Dover. Danny and I will talk about the state of search engine optimization in the automotive industry, and he’ll give you solid SEO tips that you can begin incorporating into your strategy today!

Enjoy The Show!

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Big Tip of the Week: How to Optimize Your Automotive Paid Search Strategy For Mobile.

Paid Search Supervisor, Cara Garvey, at our NADA Xtreme Demo

For the tip of the week, I’m being joined by LDM Paid Search Supervisor, Cara Garvey, who tells you why having a mobile-first mentality for your paid search strategy is a must and how to make it happen.

Why do you have to be thinking mobile first when it comes to paid search? Because over 50% of all searches are now happening on mobile devices, and paid ads often take up all the space “above-the-fold”. Here’s what you can do to make sure you’re optimized for this precious mobile real estate so your campaigns succeed.

• Leverage mobile bid modifiers to secure top positions. 

• Enable location extensions for “dealer nearby” ad format. 

• Clear CTAs in ad copy. 

• Enable call extensions for click-to-call. 

• Use location bid adjustments to reach nearby customers. 

To get the lowdown on why those strategies are a must, and how to set them up, check out Cara’s latest blog!

Big Thinker of the Week: Danny Dover

Global Adventurer and SEO Expert, Danny Dover

Danny and I covered quite a few SEO topics and how they relate to the automotive retail industry in general, and the car shopping journey specifically. Here are just some of the points we hit on!

• Defining SEO for 2017 and beyond. It isn’t just keywords, it’s context.

• How off-page ranking signals are sometimes more important than on-page signals.

• Why automotive digital marketers need to understand the micro-moments that occur during the car purchase process.

• How to use best related keywords with local intent to capture relevant organic search traffic.

• How a strong SEO game can help you conquest customers searching to see if they’re getting a good deal while in a competitor’s showroom.

• Local SEO is more important than ever in implementing a successful search engine optimization strategy.

• Enlist the help of a friend and use their mobile device to see what their search experience is like when shopping for a car. Are you showing up, or are your competitors?

• Questions you should ask an SEO provider before partnering with them.

Listen to the full episode to catch all the SEO tips, tricks and how-to’s that Danny has to offer!

Big Question of the Week

And now it’s time for what’s turning out to be a fan-favorite segment of the show…it’s time to Ask an Expert!

Today we’re bringing in Paige Martin, Analytics Team Lead at LDM to answer this burning question sent in by a listener who wished to remain anonymous to protect his or her identity.

BIG QUESTION: My organic traffic is down. Like way down. What can I do, other than panic?

Here’s a quick video of Paige showing us what NOT to do when you see alarming data like this.

While seeing a significant drop in organic traffic can be concerning, a little digging can sometimes show that the decline is for totally logical, harmless reasons that don’t affect conversions or sales. Here are the steps you need to take before you hit the panic button.

• Segment your Google Analytics traffic so you’re only looking organic.

• Look at is how your organic traffic is performing by city. This will narrow down any specific area that could be causing the lower overall organic traffic. Has something changed with your traditional advertising?

• Next, look at how your organic traffic is performing on each device type. For example, if you see organic down for mobile you will want to ask yourself if your mobile paid search strategy changed.

• Check user types (returning vs. new). It’s possible that folks on your team artificially inflated your organic traffic.

• Navigate to the landing page report in GA which may reveal that some awesome content that was driving organic traffic last year may not be relevant this year – thus resulting in an overall decline in organic traffic. Good news: you just need to update your content!

Those are just the Cliff Notes, so if you need more specific help with screenshots and detailed step-by-step instructions, check out Paige’s full blog post on how to investigate a decline in organic traffic.

 

Stay Tuned & Help Us Spread The Word!

Do you have an automotive digital marketing question you want answered by one of our in-house subject matter experts? Tweet your question to me @JasonStum or email it to jstum@launchdigitalmarketing.com and I’ll get the A’s to your Q’s.

If you enjoyed this episode of the Think Bigger Podcast, it would mean the world to us if you’d head over to iTunes leave a rating, write a review and subscribe. Thank you!

The post Think Bigger Podcast: Episode 002 with Guest Danny Dover appeared first on Launch Digital Marketing.