On this episode I talked with James McDermott, CEO and Co-Founder of Lytics, on Customer Data Platforms. My goal of this episode was to bring a different perspective on CDPs than what Martin Kihn brought through research in the last episode and I think we nailed it. James helped untangle some of the myths we have about CDPs and provided a very passionate perspective on the current and future state of this category.

ON THIS EPISODE WE DISCUSS THE FOLLOWING…
• The three components of the Customer Data Platform category
• Typical questions that marketers have about the technology of CDPs
• Working with and operationalizing data that comes from data science teams
• The value of Customer Data Platforms and the problems they are meant to solve
• Challenging the mental model of marketers and moving from content to people based marketing
• James on the differences in competing technology and the future of this category

HOW YOU CAN REACH JAMES:
• LinkedIn
• Lytics

OTHER RESOURCES DISCUSSED IN THIS EPISODE:
• You can download the CDP Vendor Comparison Document here
• David Raab (Founder of the Customer Data Platform Institute)
• Martin Kihn's research from Gartner