In this episode, I take an in-depth look at some newly announced cars, including the BMW 2 series, Subaru WRX, and Mercedes-Benz CLE class. Alongside discussing some recent woes with other car manufacturers, I also share my reasoning as to why I think car manufacturers are losing grip on their identity. With companies putting out new models or trying too hard to be a company they are not to reach a certain quota, what will level the playing field for these companies in an awkward and evolving market like the one we are all facing today?