002. Branding
Description
[00:01:00 ] Jonathan shares the original intention and meaning behind the name Path and Focus
[00:01:31 ] We then get into how the name translates really well into our new goal for for the company
[00:03:10 ] Kaileen describes the logo with special attention to detail
[00:04:02 ] J chimes in with his own imaginative description
[00:04:22 ] We talk about scaling the logo down for favicon usage
[00:04:47 ] Benefits of having a black and white version of the logo
[00:05:31 ] K & J discuss their differing opinions of logo colour preferences
[00:07:05 ] J gets excited about prospect of drawing logo with code
[00:07:24 ] Next steps in branding journey
[00:08:10 ] Pondering plans for building the Path and Focus website
[00:09:03 ] Plans for blog posts, and a quick gut check on whether we're doing this whole thing backwards
[00:09:44 ] Outro



