005: Jeff Medders, President of The Cowboy Channel, Covers Career Immersion + Leveling up Professional Rodeo with Television
Description
President and GM of the Cowboy Channel, Owner of Geronimo Productions, Jeff Medders, knew from a young age he was going into TV- and he did it. Transitioning from sports television to rodeo was a natural progression as he was raised in ranching and youth rodeo. It just took him rolling up his shirt sleeves and knowing what he wanted. After many years on the big screen at the National Finals Rodeo, he is also behind the scenes producing- and working hard to level up the sport for the cowboys and cowgirls he calls friends.
Learn more about Jeff's story and what someone who is so "cool as a cucumber" in high pressure televised settings can teach you about video for social media.
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United States
