With a penchant for music (a lean toward hip hop) and impressively deep knowledge of influencer marketing tactics, Pranav jumped straight into the music industry.

Graduating from Cedar Falls High School earlier this year, Pranav founded Pranav Management during his freshman year, a music management firm serving as the marketing manager for several indie-level artists primarily through TikTok.  His age gave him a default knowledge of his generation’s music consumption behavior, and he quickly turned that insight into a paying client list and full-time job before hitting 18.

We talk through the trends in the music industry, TikTok tactics on influencer marketing, how he got into the business, and how the next generation of business founders view work, jobs, and what it means to “start a business”.