DiscoverWeb and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast
006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

Update: 2018-09-07
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Description

Welcome to Season 1, Episode 6, Search Engine Optimization, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we’ll be spending together.


(If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/006 for clickable links and the full show notes and transcript of this cast.)


This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website.


I’m going to cover general Search Engine Optimization techniques, then touch on some of the important concepts you need to understand so that you are able to work on Local, Mobile and Social Search Engine Optimization yourself and/or with your Web designer/developer as you near launch of your website.


If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post).


In this Cast | Search Engine Optimization


Ray Sidney-Smith


Show Notes | Search Engine Optimization


Resources we mention, including links to them will be provided here. Please listen to the episode for context.


Webinars on SEO


Google Search Engine Optimization Starter Guide


Check AdSense banned domains: http://bannedcheck.com/


Google Analytics


Google Search Engine Console


Google My Business


Local Listing Ninja


Yext


BrightLocal


Getting Google Reviews (and Responding to Google Reviews)


Yelp


Google Mobile Readiness and Test My Site


Open Graph Test


BONUS: Small Business SEO Checklist 




Additional Resources




Raw Text Transcript | Search Engine Optimization


Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.


Read More


Voiceover Artists 0:00

Welcome to web and beyond cast where of small business comes to learn about marketing and managing on the web. And beyond. With your host Ray Sidney-Smith.


Ray Sidney-Smith 0:11

Hello, their small business owners, entrepreneurs and economic development agents. Welcome to


Unknown 0:14

season one, Episode Six


Ray Sidney-Smith 0:17

of web beyond cast, we have an

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006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

Ray Sidney-Smith