DiscoverPR for the Rest of Us008 – Your Target Audience is in 4 Places
008 – Your Target Audience is in 4 Places

008 – Your Target Audience is in 4 Places

Update: 2022-09-30
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Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.



  • P = Paid Media

  • E = Earned Media

  • S = Shared Media

  • O = Owned Media


Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.

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008 – Your Target Audience is in 4 Places

008 – Your Target Audience is in 4 Places

Sam Sims