Simplicity takes courage. Brandon gives a peek into his though process for designing simple logos. In our design concepts, the courage comes from a deep understanding of the story behind what we make. Knowing the story, and knowing how you arrived at your simple solution can allow you to be able to stand up for your concepts. Brandon discusses the journey through his career that now makes him value simple and bold solutions. Brandon gives stories about his branding choices, placing emphasis on pursuing a greater understanding of exactly what it is that we as designers are trying to make.