In this episode of Tell Me More, I sit down with Guy Pinsent, Founder & CEO of Less Mess Storage - one of Central Europe’s leading and most successful self-storage companies.

Born in London and raised in the English countryside, Guy’s path took him from Eton College and Cambridge University to a career in investment banking at Citibank. Driven by a passion for being at the heart of business, he later joined the British Embassy in Poland, strengthening UK–Poland business relations for 6.5 years. From there, he transitioned into real estate with Colliers before founding Less Mess Storage in 2014, growing it into a benchmark for the self-storage sector in Central Europe.

Highlights:
• How #economics, incentives & behavior drive smart decisions.
• Fundraising highs & lows – and knowing when to walk away.
• Product segmentation, customer pathways & storytelling.
• Why data and focus are key to scaling in real estate.

We also dive into Guy’s passion for economics, his reflections on free markets, and the key lessons learned from decades of dealmaking in multiple industries.

Guy’s Book Recommendations:

• The Undercover Economist – Tim Harford

• Freakonomics – Steven D. Levitt & Stephen J. Dubner

• The Infidel and the Professor: The Friendship of Adam Smith and David Hume – Dennis C. Rasmussen

Whether you’re an entrepreneur, investor, economist, or real estate professional, this episode offers powerful insights into self-storage, real estate innovation, and the philosophy behind successful business leadership.