In this episode, Michael and Troy rap about:

- The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace)
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- The type of “Growth Mindset” that is required to increase refractive volume
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- How your practice is not like a sporting goods store, and the challenge that represents for you (and what to do about it)
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- The problem with relying too much on your “pretty website”
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- Limitations around the current opportunity in the refractive space​
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- A few of the best “fishing poles” we use to hook more prospects from of our clients’ websites
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- The “smart cut” to get more patients now (the fast-lane roadmap)
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And more…

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