011: Messaging Matters: Elevating Your Photography Business with Effective Brand Voice
Description
This week I’ve been creating a marketing strategy for a client and realized that brand messaging seems unimportant in the visual world. Existing in the photo world where the image is King, your brand message & voice needs to be Queen.
In this podcast, we're going to explore how the right words, the right tone, and the proper communication can genuinely transform your photography business. I’ll unravel the secrets behind crafting a compelling brand voice that captures your unique identity and resonates deeply with your ideal clients.
As usual, I’ll outline actions today to empower you to communicate your brand message with clarity, authenticity, and impact. Practical actions to help you connect with your audience and stand out in a crowded marketplace.
Here are the Links to the resources mentioned in the episode.
What’s your brand archetype quiz by Nikki Lou Clark
https://www.nikkilouclark.com/quiz-brand-archetype
ChatGPT Prompt mentioned in the episode
"I'm trying to determine my brand voice. Here's a small paragraph sample. Could you give me your take on what brand voice I have by describing the tone, vocabulary, and writing style in this paragraph?"
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