012: Jordan Metcalf - “The value, as a maker, is in the process”
Update: 2025-09-02
Description
Jordan is an award-winning South African creative director and artist with a focus on thoughtful, story-driven identity design and experimental custom lettering and typography.
In this episode, Nathan and Jordan’s discuss his journey from hand lettering and branding to his recent focus on wood carving. They reflect on the impact of social media, the value of working offline, and the tension between creative authenticity and online trends. The episode concludes with a thoughtful exchange on the importance of process over product and the need for both individual and collective responsibility in the face of rapid technological change.
Learn more about Jordan Metcalf and his work:
Instagram: instagram.com/jordan_metcalf
Website: jordan-metcalf.com
Learn more about Yondr Studio:
Podcast page: yondrstudio.com/podcast
Online store: store.yondrstudio.com
Instagram: instagram.com/nathanyoder/
Info on working with Yondr Studio: yondrstudio.com/process
Theme music by Jordan Egstad
Learn more about Yondr Studio:
Podcast page: yondrstudio.com/podcast
Online store: store.yondrstudio.com
Instagram: instagram.com/nathanyoder/
Info on working with Yondr Studio: yondrstudio.com/process
Theme music by Jordan Egstad
In this episode, Nathan and Jordan’s discuss his journey from hand lettering and branding to his recent focus on wood carving. They reflect on the impact of social media, the value of working offline, and the tension between creative authenticity and online trends. The episode concludes with a thoughtful exchange on the importance of process over product and the need for both individual and collective responsibility in the face of rapid technological change.
Learn more about Jordan Metcalf and his work:
Instagram: instagram.com/jordan_metcalf
Website: jordan-metcalf.com
Learn more about Yondr Studio:
Podcast page: yondrstudio.com/podcast
Online store: store.yondrstudio.com
Instagram: instagram.com/nathanyoder/
Info on working with Yondr Studio: yondrstudio.com/process
Theme music by Jordan Egstad
Learn more about Yondr Studio:
Podcast page: yondrstudio.com/podcast
Online store: store.yondrstudio.com
Instagram: instagram.com/nathanyoder/
Info on working with Yondr Studio: yondrstudio.com/process
Theme music by Jordan Egstad
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