014 How To Grow Your Career from Adversity with The Recipe Founder, Swerte.
Description
In this week's show I sat down with UAE based hip hop artist - Swerte.
Swerte was Born in Indonesia and claims Swiss / Indonesian heritage.
He found success early on forming a breakout rap group called The Southsiderz in Indonesia during the late 90’s.
Swerte founded and established The Recipe in Dubai in 2008, as a collective of mc’s. The group quickly became one of the most recognizable faces for hiphop in the region and now cosidered a pioneer in the regions Hip Hop Scene.
With a constant stream of music released over the years through their own label, The Recipe has opened for artists such as Snoop Dogg, Skepta, Macklemore, Rick Ross, 50 Cent, De La Soul, Cypress Hill, Mobb Deep, Fat Joe, Akon, Stormzy and many more.
In this episode we talk about his love of music, how Swerte made sometimes the wrong choices but bounced back to be the artist he is today, the power of social media and how being an english rapper in an predominantly Arab speaking region brings some challenges.
Swerte Social Media : Instagram / Facebook / Twitter
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