DiscoverEnsightium018: Everything You Need to Know about Referrals
018: Everything You Need to Know about Referrals

018: Everything You Need to Know about Referrals

Update: 2018-01-11
Share

Description













Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses.


So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics.


• 92% of consumers trust referrals from people they know – Nielsen


• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen


• After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren’t asking — just 29% of customers end up giving a referral. – Hubspot


Be sure to check out the following podcast for more information on creating an exceptional customer service experience.


015: Excellent Customer Service Should Be Your First Focus





















Related Content









023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results

023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results

Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.


Read More

<article class="et_pb_post et_pb_post_extra et_pb_text_align_left et-waypoint et_pb_animation_off el_dbe_block_extended image-background post-1195 post type-post status-publish format-audio has-post-thum
Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

018: Everything You Need to Know about Referrals

018: Everything You Need to Know about Referrals

Renee T. Walker