018: How to Plan Events That Actually Drive Revenue
Description
Rebekah and Janelle break down what makes events successful—and what’s just a waste of time. From intimate lunch-and-learns to massive anniversary parties, they explore the different types of med spa events, when to use them, and how to track their ROI. The duo shares real-world examples of what works, how to avoid common pitfalls, and why smaller, low-lift events often deliver the biggest results. They also cover how to build local partnerships, choose the right vendors and models, and avoid discounting strategies that erode revenue. If you’ve ever wondered how many events your clinic should actually host or how to make them more impactful, this episode lays it all out.
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