#02 Blame it on the Clown

Update: 2018-01-16

Description

Horror is often a third rail for marketers. But fear sells tickets at the box office and a new study reveals it might bring people closer to brands. Guests Matt Kaplan and Lea Dunn share insights on how to go to market with frights.

Comments

In Channel

Introducing The Customer Class

2020-08-1025:33

#18 Introverts

2018-12-1838:40

#17 Men 2.0

2018-12-1146:15

#16 Trust

2018-12-0433:50

#15 Nostalgia

2018-11-2737:05

#14 Pets

2018-11-2335:04

#13 Middleborns

2018-11-2035:38

#12 Working

2018-11-1339:00

#11 Creativity

2018-11-0636:23

#10 Timing

2018-10-3033:53

Season 2 Trailer

2018-10-1702:30

#09 Label Me This

2018-02-2729:25

#08 Do-Gooders

2018-02-2030:00

#07 Generations, Part 2

2018-02-1332:37

#06 Generations, Part 1

2018-02-0632:05

#05 The Pitch

2018-01-3031:29

#04 Sounds Appealing

2018-01-2330:15

#03 Femvertising

2018-01-1632:24

#02 Blame it on the Clown

2018-01-1627:04

#01 Playing with Fyre

2018-01-1628:10

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#box-pro-ellipsis-176070536145214{-webkit-line-clamp:2;}#02 Blame it on the Clown

#02 Blame it on the Clown

Larry Vincent

#02 Blame it on the Clown