Hide identifies fear of commitment when looking for a business problem to solve. The group talk about core needs and what happens when your business isn't fulfilling them.

Links:

• The Mom Test by Rob Fitzpatrick
• Deploy Empathy by Michele Hansen
• Hide Shidara on Twitter

Other formats:

• Episode 2 transcript
• Episode 2 video

Schedule your own What's Stopping You session by DMing @cgenco or @shaisc on Twitter, or at whatsstoppingyou.fm