Rebekah and Janelle sit down to unpack how unpredictable the aesthetic industry has become and what med spa leaders can do about it. They reflect on a time when revenue cycles, filler demand, and category growth felt stable, then contrast it with today's reality of viral trends, GLP 1 patients, and shifting consumer sentiment.

They dig into the filler "bad press," how social media has amplified fear, and why education and ethical consultation still win. The conversation moves into buzzwords like regenerative and wellness, what patients think they mean, and the services practices already have that fit those buckets.

From GLP 1 volume loss to membership design and cross pollinating wellness, skincare, and injectables, this episode gives practical ideas for 2026 planning so owners and providers can stay nimble, protect trust, and keep growing in a rapidly evolving market.

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