On this week's episode of the Blogged Podcast, we talk with Sumeet and Max about how to create successful collaborations using influencer platforms. They share insight into brand goals when it comes to collaborations as well as give us a little info about the BrandBacker platform and how bloggers and influencers can use it to connect and work with brands.

BrandBacker intelligently connects brands with thousands of influencers who create original blog posts, videos and social media posts. The BrandBacker content creation network has over 30,000 influencers that work with 100’s of brands including Neutrogena, L'Oreal, Evian and even the band One Direction. For over 6 years, they have helped generate over 100,000 pieces of content (and counting) that have reached well over 500 million consumers.

Sumeet Patel is a Co-Founder and Head of Product and Technology for BrandBacker. He is focused on building the inner and outer workings of BrandBacker while ensuring that the platform works well for both Influencers and Brands. Prior to founding BrandBacker, Sumeet was one of the first members of the renowned LinkedIn Data Science team and also worked on the model behind the FICO Credit Score.

Max Klausner is a Co-Founder and Head of Brand Partnerships for BrandBacker. He’s in charge of building relationships with brands and helping them craft their influencer marketing strategy.  Max has been involved in the beauty industry his entire life while working with his family's chain of cosmetic stores and recently founded an e-commerce makeup company. He's also served as a product manager for Affinity Labs and worked with the director of Moneyball.

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 Related Resources:

Brand Collaboration Resources - My Haute Society 

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Become a My Haute Society Member HERE

What we cover:

• How the idea for Brand Backer first came about + how Max and Sumeet Met


• A  little insight into the brand collaboration process: what are some of the most common goals brand’s have when working with influencers


• How influencers can leverage influencer platforms to build relationships with brands


• How influencers can get plugged into the BrandBacker platform and what are some of the advantages it offers


• About one of Brandbacker's most successful campaigns:  What made it so amazing and some lessons that both influencers and brands can take away


• Tips for influencers when it comes to being stand-out and an excellent influencer when it comes to working with brands

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Find BRANDBACKER:

Brandbacker Website  // Get started with BrandBacker as an influencer HERE

Blogged Podcast:

Website: https://myhautesociety.com/blogged

#BloggedPodcast

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EPISODE TRANSCRIPT

Cara & C.J.: 00:00 You're listening to the blog podcast, episode number 21. Welcome to blog, a podcast for influencers. We're cj and Cara founders of my host society, a blogger community with events and resources to help you grow your following, build your blog, and monetize their influence. In this episode, we sit down with Max and submit to talk about how to create successful collaborations using influencer platforms and a little bit of insight into brand goals when it comes to collaboration and partnerships.

C.J.: 00:41 Brand backer intelligently connects brands with thousands of influencers who create original blog posts, videos, and social media posts. The brand backer content creation network has over 30,000 influencers that work with hundreds of brands, including Neutrogena, l'oréal, Evian, and even the band one direction. For over six years, I have helped generate over 100,000 pieces of content and counting that have reached well over 500,000,000 consumers. Amit Patel is a co-founder and head of product and technology for brand backer. He is focused on building the inner and outer workings of brand backer while ensuring that the platform works well for both influencers and brands. Prior to founding brand backers, to me, it was one of the first members of the rebound linkedin data science team and also worked on the model behind the fico credit score. Max Costner is co-founder and head of Brown partnerships for brand backer. He's in charge of building relationship with brands and helping them craft their influencer marketing strategy. Max has been involved in the beauty industry his entire life while working with his family's chain of cosmetic stores and recently founded an e-commerce makeup company. He also served as a product manager for affinity labs and worked with the director of moneyball. 

C.J.: 02:09 Thank you so much and some meat for sitting down with us today. We are beyond excited to talk a little bit about brand backer. It's a huge social infl