Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells.

Introduction

• This is the meat and potatoes of your Kickstarter campaign.


• If you do your promotion right, people will spend hundreds of hours looking at this page.


• A good page not only convinces them to back the project, but also to invite their friends to back the project.

Storytelling and the Value of Vulnerability

• You’re not crowdfunding a product, but a story.


• Frame the value of your potential product by telling a compelling story about WHY you are creating what you are creating and WHY it will make the world better.
  
  
  
  • Make you laugh
  
  
  • Educate you
  
  
  • Entertain you… whatever.
  
  
  
  


• Be willing to be honest and vulnerable. You want your audience to RELATE to you.


• It’s ultimately NOT your story; it’s their story. Bring them into the story.

Crafting a Crowdfunding Sales Page that $ells

This is the heart of your campaign. The quality of your kickstarter page will be an amplifier on all your other  efforts.

Elements of a sales page:

Project Image

• The first thing people will see on Pinterest, Facebook & Google Plus


• Consider paying for a logo/cover before starting your Kickstarter campaign.


• 99 Designs or Fiverr is cash is tight.


• This will pay for itself.

Project Title

• This is the only thing people will see in a Tweet.


• Think about SEO


• Provide a Clear Benefit

Category

• Only get to pick one so pick a child category.  This should be pretty straight forward.


• If you are an author pick either fiction or nonfiction on Kickstarter


• Pick Writing on IndieGoGo

Short Blurb

• This is the larger font text right under the video shown within Kickstarter.


• 135 Characters on Kickstarter


• 160 Characters on Indiegogo

Funding Duration

• The benefit of short campaigns:
  
  
  
  • Intensity,
  
  
  • Faster money
  
  
  • Less of the sagging middle.
  
  
  
  


• The benefit of long campaigns:
  
  
  
  • More time to raise money.
  
  
  • Time to make adjustments and make up for mistakes.
  
  
  
  

Project Location

• Kickstarter will show people projects near them.


• If you don’t live in a big city select the nearest big city. Give the answer you would if you are in a conference in another state and someone asks where you are from.

Page Copy

• Headings Headings Headings


• Zoomable


• Tell your story in images.


• You can change (improve) this as you go.


• FAQ


• Testimonials from others (Video).


• Your credibility. (Mary showed her books.)


• Other places on the web where you’ve discussed your topic. (Trust symbols)


• A gracious, thankful tone.

Risks and Challenges:

• Spend some time thinking about this. Failing to plan is planning to fail.


• Common Risks & Challenges:
  
  
  
  • Launching on time
  
  
  • Going over budget
  
  
  
  

Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers.

The post 021 The Anatomy of a Successful Crowdfunding Page (Deep Dive) appeared first on Creative Funding Show.