027 - What is a customer journey and why is it important for blogs?
Update: 2022-06-10
Description
As bloggers, we often earn income from affiliate links. But are there ways to increase conversions via these affiliate links? The answer is yes! By understanding the customer journey!
Customer journey literally means the path a customer takes before making a purchase. A customer journey is a strategic model that businesses use to visualise every customer contact. Although customer journeys are incredibly important for online businesses, it is also incredibly useful for blogs. Why? Because the customer journey will dictate whether or not a page can earn you money, the call to actions you are going to include, and even the affiliate programs you use!
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