#029 Marta Hooper on Craft & Mentorship in Advertising
Description
Marta Hooper | Group Creative Director at AntiSocial/Thinkingbox
Today, Monica chats with Marta Hooper, Group Creative Director at AntiSocial - the social media division of Thinkingbox.
In this episode, Marta discusses:
- Social-first thinking in your brand strategy
- How she got her start in advertising (as a plan B to becoming a pro tennis player)
- A deep dive into the craft and creativity of advertising
- The value of mentorship in creative fields like advertising
- The impact of remote culture on mentorship
Marta Hooper has 20 years of experience with increasingly senior titles at some of Canada’s top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners.
Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt, and HBO.
Marta’s LinkedIn: https://www.linkedin.com/in/marta-hooper-6543b71b/
Marta’s Website: https://www.martahooper.com/
Resources
Figma Jam: https://www.figma.com/figjam/
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From CRY, a Creative, Production, and Post house based in New York City.
Brought to you by CRY www.filmcry.com
Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
United States
