PullString Vice-President of Engineering’s Lucas Ives knows: if you are a brand and want to create a conversational experience, you will need to tell a particular story, not any story. Technical (and AI) tricks are nice, but if they don’t add anything to the conversation, they are just adding noise to the narrative. That’s when the writers come in and add their magic.

Thoughts, audio and extra links: http://bit.ly/2LoZah1

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