030 - The Brand SERP Guy, Jason Barnard

030 - The Brand SERP Guy, Jason Barnard

Update: 2024-09-23
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Main talking points include:

In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.

In a conversation that covered a myriad of topics, the main talking points include:

  • Importance of Managing Brand SERPs
  • The Role of Google's Knowledge Graph
  • Modern SEO and Entity Management
  • The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
  • The KaliCube Process (Understandability, Credibility, Deliverability)
  • Knowledge Panels as a KPI
  • Influence of AI on Branding and SEO
  • Maintaining Consistency Across Digital Footprints
  • Schema Markup and Implicit Semantics
  • The Value of Building Authority
  • Actionable Steps for Individuals and Agencies

Connect with Jason


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030 - The Brand SERP Guy, Jason Barnard

030 - The Brand SERP Guy, Jason Barnard

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