#032: How Authors Can Unlock Creativity and Build a Brand Promise
Description
In this episode of Writer Unblocked, I sit down with award-winning author Carol Van Den Hende to explore how letters can unlock creativity, why empathy and hope are essential in storytelling, and how authors can think about their brand as a promise. Carol also shares her journey from traditional publishing to founding her own B Corp press, and what it really means to publish responsibly.
We talk about:
- How the epistolary format sparked seven chapters in one weekend
- The neuroscience of empathy between writers and readers
- Why authors should celebrate book clubs and community feedback
- The difference between publishing for access and publishing with responsibility
- Defining author brand beyond logos and colors
About Carol Van Den Hende:
Carol is the author of the award-winning Goodbye Orchid trilogy and the forthcoming Dear Orchid (Nov 11, Veteran’s Day). Her books have been named most-anticipated reads by Buzzfeed, Parade, and Travel+Leisure, and praised by Glamour and Woman’s World. Through her writing, speaking, and leadership, Carol champions stories of resilience, hope, and empathy.
Connect with Carol:
🌐 Website: carolvandenhende.com
📸 Instagram: @carolvandenhende
📘 Facebook: Carol Van Den Hende Author
▶️ YouTube: @authorcv
🎵 TikTok: @carolvandenhende
📝 Substack: cvdh.substack.com
🔗 Linktree: linktr.ee/cvdh
For more information about Writer Unblocked please visit writerunblockedpodcast.com.
Hosted on Acast. See acast.com/privacy for more information.




