In this episode, Pete and Jeff talk about the practicalities of

running SEO retainers for your clients – the good, the bad, the ugly,

and som tips from their own experiences.

Key talking points include

1. The Importance of Weekly Client Management

• Monthly retainers shouldn’t mean monthly attention
• Regular monitoring helps catch issues early
• Allows for better tracking of algorithm updates across client portfolio
• Builds stronger client relationships and trust

2. Weekly Review Process Should Include:

• Rankings check
• Organic traffic analysis
• Google Search Console error monitoring
• Task progress updates
• Client KPI tracking
• Sales/conversion monitoring

3. Time Management Tips

• Dedicate specific days for client reviews (examples given: Mondays or Fridays)
• Can be done in 10-15 minutes per client
• Start with top clients if overwhelmed
• Schedule reviews at least 48 hours before client meetings

4. Communication Best Practices

• Share highlights and wins immediately
• Don’t go more than two weeks without client contact
• Proactively inform clients about algorithm updates or ranking changes
• Get regular feedback on sales/leads that might not show in analytics

5. Benefits of Regular Monitoring

• Easier to spot trends across multiple clients
• More confident client conversations
• Better prepared for monthly reporting
• Opportunity for quick fixes and improvements
• Earlier detection of potential issues

6. Project Management Considerations

• Use tools that your team will actually engage with
• Focus on implementation rather than perfect tool selection
• Consider client preferences for communication platforms
• Set up regular task reminders for consistency