034: Aya Shlachter and Jing Lauengco: AEC Entrepreneurship and Branding through Storytelling
Description
On today’s episode of Architectette we welcome a dynamic duo! Aya Shlachter and Jing Lauengco are two outstanding women who connected over their mutual tenacity for entrepreneurship, design, and storytelling. Both women are business owners, entrepreneurs, and podcasters.
Aya Shlachter is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and the host of the Architect My Business Podcast – a business growth podcast for architects.
Jing Lauengco is an award-winning Brand and Business Strategist and Producer and Host of NEXT THING WITH JING, a podcast exploring next chapters in the new now. Jing teaches modern entrepreneurs how to connect, convert, and engage using signature storytelling and brand building to drive growth.
We talk about:
- How Aya and Jing came to be friends and collaborators through their local entrepreneur community and how it has impacted their personal and professional lives.
- We talk about the challenges, uncertainties, and pivots of being serial founders and how each woman has built their own architecture and design industry businesses and have grown through each success, failure, or experiment.
- The power of storytelling: how understanding your story and being able to convey it to others can enrich your ability to connect, market, and grow.
- We also talk about their experiences as podcast hosts: favorite topics, guests, rebranding, and community building.
Links:
Architectette Podcast Website: www.architectette.com
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Music by AlexGrohl from Pixabay.
United States
