In the latest episode of A76, The Human Spark, I talk with Kevin McElroy, Executive Creative Director at Razorfish in Chicago, about designing with empathy and leading teams in a constantly shifting landscape. Kevin shares his amazing path from dreaming of Disney, to Detroit automotive to working with Benetton in Venice, culminating in global digital experiences today. He breaks down his human-centered design approach—immersing in products, focusing on real people, and using your senses to get unstuck. And the conversation dives into team-based ideation and leveraging folks outside the creative capability. It’s a look at intuition, collaboration, and keeping the approach fun for your creative team. If you care about nurturing an ideation culture and crafting ideas with impact, this one's for you.

Plus a reminder—this season I'm asking everyone coming on the pod what song would be on their ideation soundtrack. Checkout the spotify playlist here.

~ Noel

A76 and its episodes are created by Noel Childs

Season 4 on the Human Spark is produced by Noel Childs
Season 3 on Scale is produced by Noel Childs
Season 2 on Change was produced by Noel Childs
Season 1 on AI was produced by Casey Hudetz and Noel Childs

Our theme music was composed and performed by Stella Solveig
and mixed and mastered by Abbey Nettleton

The outro was read by Trudie and Storey Childs

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